Top 5 most common reasons that your shopper program is NOT resonating with your sales team.
1. Lack of Alignment with Sales Goals
If shopper marketing campaigns are not aligned with the overall sales goals or strategies, sales teams feel that their efforts are not being supported effectively.
2. Unclear Objectives
If the objectives of shopper marketing campaigns are not clearly communicated or understood, sales teams will find it challenging to communicate these initiatives to the retailers, or outright ignore it.
3. Ineffective Campaigns
If shopper marketing campaigns do not resonate with the retailer’s target audience salespeople will feel they have to sell it in, in a way that is unauthentic, thus putting their relationship and reputation at risk.
4. Disconnect with Customer Reality
If shopper marketing campaigns are not grounded in a deep understanding of the customer's needs and preferences, salespeople will struggle to leverage these initiatives, and will be forcing it in rather than taking orders.
5. It Just Doesn't Fit... Literally
You would be AMAZED at how many programs we’ve been asked to clean up because in-store displays that were designed by someone else can’t fit into salespeople’s cars, they’re incorrectly shaped for the store they’re going in, or the digital assets are so mis-aligned from where they will be displayed, that it’s doomed from the start.
