Digital in-store shoppers are on a mission and ready to buy

The retail media opportunity inside the store is enormous, but it’s largely untapped currently.

Digital in-store sits at the intersectionof three key channels

The Holdup

Interactive screens promise to take in-store advertising to a whole new level, but they require significant technical knowledge to develop and a heavy infrastructure lift to deploy.

The software must be up-to-date and able to reliably deliver ads, measurement, impressions, campaign flighting and reporting. Finally, support is required from a seasoned ad operations and sales team to sell media and run client campaigns.

This is starting to scale and over the next few years should grow tremendously with major retailers such as Walmart and Walgreens investing in these opportunities.

Grocery presents largest opportunity with 98% of grocery shoppers influence household purchase decisions, including finance, entertainment, insurance, and auto.

Retail Media no-longer just lower funnel as in-store opportunities grow, so does the reach potential and the ability to create high quality branding experiences. Reach in-store is much larger than .com and provides ability to reach untapped audiences who aren’t heavy digital users. Allows for reach of the ‘unreachables’.

In-store also opens doors to potential of non-endemic advertisers such as Travel, Finance or Entertainment providing greater opportunity for Retail Media partners to scale and build profitability.